During my traineeship as a creative strategist I looked for valuable insights and angles to build a campaign on. I worked for clients such as IKEA, the Dutch Longfund and Greenchoice.
Furthermore, I facilitated a couple of creative sprints. In a five-hour timeframe we aimed to come up with creative business solutions for either a social problem or a particular client.
Besides that, the company was running student programs with both the Amsterdam University of Applied Sciences and Hyper Island. Here the students were challenged to crack a brief and come up with a strategy and concept. Within this process I mentored the students and evaluated their pitches and processes.